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About the company · since 1995

Self-Care Forward

Kosmelita Group is an international group of companies in the beauty, personal care and wellness sector, operating in Lithuania, Latvia, Estonia and Finland. Its business covers retail, the development of international brands and professional cosmetics distribution.

Company

Business in four European markets

Kosmelita Group runs retail and wholesale trade in beauty, personal care and wellness products. Its portfolio includes Eurokos, The Body Shop, Eurokos Outlet, Monro and other brands that serve different market segments.

The range includes more than 30,000 products from over 800 suppliers. The group is also developing its logistics infrastructure for efficient distribution to stores and e-commerce customers.

Our brands

“For us, beauty means the health and harmony of body, mind and soul.”

Kosmelita Group

Kosmelita Group in numbers

Key performance indicators

Select a figure to see its trend, 2021–2025.Tap a figure to see its trend, 2021–2025.

  • €86.7Mrevenue in 2025
  • 155points of sale in four countries
  • 500,000+e-shop visits a month
  • 81Net Promoter Score (NPS)
  • 19,800 m²logistics centre floor area
  • 30,000+products from more than 800 suppliers

Figures for 2025 unless noted. Revenue split: 91.7% retail, 5.6% e-shop, 2.7% wholesale.

How we work

Operating principles and values

Kosmelita Group's work rests on five principles that define how it cooperates, makes decisions and takes responsibility for results.

  1. Openness and trust

    Open communication, a fact-based approach and keeping commitments are the foundation of trust-based cooperation. Constructive feedback helps solve challenges and improve how we work.

  2. Constructive discussion

    Opinions and ideas are discussed on the strength of arguments, to reach clear decisions and agree on responsibilities and deadlines.

  3. Commitment

    Work is focused on shared organisational goals, with an understanding of every function's role and ownership of results.

  4. Accountability

    Following through on commitments and tracking results helps spot obstacles early, solve problems and apply what has been learned.

  5. Focus on results

    Priority goes to achieving shared goals, owning the decisions made and working together to deliver results.

Company history

From cosmetics imports
to an international group

Since 1995 Kosmelita has been building its business in the beauty and wellness sector. Over more than three decades it has grown into an international group that brings together retail chains and professional cosmetics distribution in four countries.

  1. 1992

    Cosmetics imports from Germany begin.

  2. 1995

    Kosmelita is established as a distributor.

    1. 1999

      The first Eurokos store opens.

    2. 2016

      The Eurokos e-shop launches.

    3. 2021

      Gražvalda, the company behind Monro, joins the group.

    4. 2023

      Holland & Barrett store expansion begins in Lithuania.

    5. 2024

      Kosmelita takes over The Body Shop in Lithuania, Latvia and Estonia.

  3. 2025

    The Body Shop Finland joins the group.

  4. 2026

    Growth continues

    A new office and logistics centre opens in Kaunas, and KIKO Milano begins its development in Lithuania.

Culture

Organisational culture and work environment

Kosmelita is a Lithuanian-owned company that has been building its business in the beauty and wellness sector for more than three decades. Its culture emphasises collaboration, quick decision-making and initiative.

Depending on the role, office staff can combine working in the office and remotely. The office in Kaunas has ergonomic workstations.

Open positions
  • Lithuanian-owned company

    More than 30 years of experience in beauty and wellness.

  • Quick decision-making

    Clear responsibilities and a focus on results.

  • Flexible work

    Office roles can combine home and office.

  • Business growth

    New points of sale, renewed formats and entry into new markets.

Leadership

Leadership team

Ribbon cutting at a Holland & Barrett store opening

The leadership team brings together expertise in retail, finance, marketing and other business areas. This experience supports the group's growth, process management and the delivery of strategic decisions.

  • Arvydas Šapola

    Chief Executive Officer

    Has led Kosmelita since July 2024. He previously held leadership roles at Audimas, Kesko Senukai and Limedika, with experience in retail and e-commerce in Lithuania and abroad. Under his leadership the group took over The Body Shop in the Baltic States and Finland and opened its new logistics centre.

    LinkedIn: Arvydas Šapola (opens in a new tab)
  • Laimonas Raila

    Board Member

    Led Kosmelita as director for three decades, through the growth of the Eurokos chain. Since July 2024 he has served on the company's board and remains a shareholder.

Careers

Careers at Kosmelita Group

Opportunities are available in the retail chains, the e-commerce division, the logistics centre and the administration in Kaunas. Open positions cover a range of business areas and professional skills.